A File Organizing Guide for Bloggers

Pop quiz! Which answer best describes your file organizing system?

  1. Imagine the aftermath of a 3-year-old’s birthday party.
  2. I can find things … sometimes … using the search feature.
  3. Saving every file to my desktop counts, right?
  4. Girl, I’m a folder-making, file-naming ninja.

A’s, B’s and C’s, this post is for you.

(Hey, D’s. My kindred spirits. Jump to the comments and share your wisdom.)

You love blogging, but sometimes the process is SO daunting.
You feel scattered, unsure of where to start and frustrated that it takes so long to pull together ONE post. Some bloggers post every single day and make it look effortless. What’s their secret?

They’re organized.

You can be too.

Establish a file organizing system.
Systems are a lot like habits – the process becomes easier and faster the more consistent you are with using it. Create a system that’s easy to follow and intuitive to the way you work.

This is the file organizing system that I’ve been using for years. Feel free to personalize the folder names to reflect how you naturally search for things. If the year of the post doesn’t matter to you, try organizing your posts according to what category they belong in. I suggest keeping the date in the actual blog post folder name though, because it’s helpful to have them organized chronologically.

A File Organizing Guide for Bloggers | Organized Creatives

Create a template folder for new posts.
One of my favorite time-saver tips is to embrace templates. In this case, create a folder template that you can quickly duplicate and rename for each new post.

Within the blog post folder is another folder called working. This is where I save text and graphic templates.

Photoshop Templates – I save layered Photoshop files that are pre-sized to my blog and social media specs. Each PSD includes layers with the fonts, colors and other graphic elements that I use regularly. This way everything is in one place, is quicker to customize for each post and helps to manage brand consistency.

When my graphics are ready to go, I save the final jpegs/pngs in the final files folder (not the working folder) so I always know where the final files are. Make sure to give your image files relevant names, such as title-of-post.jpg (not image32.jpg). Google will love you.

Text Document Template – Each text document template starts out with places for headline options, categories and research notes/links. It’s so much easier to fill in the blanks as opposed to starting off with a blank document. As with the final images, I save the final blog post text in the final files folder as backup.

Social Media Template – I also keep a text document in my working folder with social media guidelines and sample tweets/FB posts (for inspiration). After I finish writing a post and creating the graphics, I take 10 minutes to write all of my social media messages and schedule them all at the same time using the CoSchedule WP plugin.

Consistency is the key to efficiency.
With a clear game plan for organizing your blog files, you’ll have more time to focus on the important things – creating great content. Commit to your system, but don’t be afraid to refine it over time as your blog grows.

Any questions? Are you pumped to get your blogging files in order? Do you have a system that you love? Share in the comments.

  1. This is pure gold. I have a system, but not as great as this one. Creating a folder for each specific post sounds WAY BETTER than what I do. Currently I have a folder for categories and dump them all in there. And then a social media folder separated by channel and they’re all dumped in there. I thank you for this as I had not thought of a more organized system like this. This is great!!

    • Glad you like this system, Amber! We labeled it as helping a blogger, but really the same system could be used for any creative to organize their digital files.

  2. It’s very interesting to see your setup!
    It’s quite different than what I do, however, because of one key difference, and that is – I don’t keep posts on my computer.

    I write my posts in Google Docs, and once I publish them I just move them to the “published” subfolder.

    My blog post graphics templates and PSDs are all in the same folder, with descriptive filenames.

    Final images are in another folder that mimic the image gallery structure of my website.

    (I never refer back to my old post documents because those docs become obsolete as soon as I copy the text to my CMS…)

    I have an “operations manual” for blog post writing & publishing where my procedure is outlined for every single step.

    I find this setup to work very well for me, and I never have a problem finding what I need :)

    • Nela, we’re also big fans of using Google Docs to write posts and we’ve been moving in that direction lately. It’s cloud-based so Ryan and I can access files anytime we want from any computer. Thanks for sharing!

  3. This post is great! I also use the year + month + post name folder system. That way I can find things more easyly. Instead of Photoshop I use a template I created in Illustrator. There ,I have several artboards, each one with the specific size for my blog post images, featured image, and all the social media images. This is helpful to me because that means just one working file for preparing one post. Then I save the images in .png format in a separate folder, the definite one. Thank you because this has helped me realize I am doing it pretty ok!

    • What a GREAT idea to use different size art boards in one Illustrator file. I’m totally going to steal that. Thanks, Cristina!

  4. I thought I was organized until I saw this… now, instead of a single template folder I have one for each post. I love it. Fantastic tips that I hope helps me organize my content creation! Thank you.

    • The template folder saves me so much time. Plus, there’s something about starting with “something” that helps motivate me to create more. Happy to pass it along! Thanks, Jenni.

  5. Wow! This is so awesome. This is one of those topics people don’t really talk about much, but that can be a huge headache. Do you have any tips for organizing/batch creating social media posts without CoSchedule? I’d love to use it, but it’s not in my budget yet.

    Thx! (found you via Pinterest and I’ll be back :)

    • Great question, Jess. We started using Hootsuite when CoSchedule raised their prices. After we finish writing a blog post, we write ~10 tweets while it’s fresh in our minds. Then we copy and paste them into Hootsuite and schedule them to post over the next 2 weeks. I like Hootsuite’s option to AutoSchedule for high traffic times. We schedule Facebook posts directly in FB because I read somewhere that FB algorithms prefer that. We haven’t found a great way to schedule Pins, so if you know of any, please share!

      • Hi Krystle, great article. For Pintrest everyone uses Board Booster. For Instagram i still don’t know, is there anything yet? Also, i wanted to suggest, at the end of this article you could add a template for people to download, not only it will provide value/help, but also you get more email subscribers. This is the perfect post to have a content upgrade.

  6. This is brilliant. I am not even close to being this organized but I love the possibilities!
    Question: why do you prefer to save your post in a text doc instead of drafting and saving within WP?