What if …
I spend months and months pouring my heart and soul into creating a product, but when it comes time to “Sell! Sell! Sell!” I hear only the chirps of internet crickets (they are slightly smaller than the average cricket but much louder, projecting their sound to every insecure corner of the world). All the energy, time and thought invested in something no one wants or cares about.
What if I build it and they don’t come?
Over the last year, I’ve learned a lot about building a tribe. In the spring of last year, I read Chris Guillebeau’s The Art of Nonconformity and The $100 Startup, igniting my desire to create a for-purpose business. In July, a friend and I started meeting on a weekly basis to discuss creativity and entrepreneurship which has grown into a group of almost 30 people. In October, I enrolled in one of Sarah Bray’s fabulous online courses, turning my world upside down by affirming that marketing can be done in a meaningful way. Also in October, I launched GLIMPSE, my first attempt at combining marketing with community building. Then, in February I was elected Vice President on the board of the local coworking space, which just last week announced its closure.
All of these things have taught me this:
- Getting people involved and invested requires individual invitation and therefore,
- building a tribe / nation / community takes time.
Krystle: Erin, stealer of fears. In my head I’m my 14-year-old self hoping that people show up to my birthday party. But, what’s worse: not planning a party at all or throwing a party and no one comes? I’m learning to say yes to cake, even if it’s all for me.
Fear Confessions is a series of essays by creatives who share personal stories about facing their fears. It’s a celebration of vulnerability.